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Unity Mission

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	To understand the bond between the Jewish People and the land of Israel, to feel the power of the Zionist consciousness, and the commitment to redeeming the Land, just look to a tin collection box-the Blue Box.

The Fifth Zionist Congress established Keren Kayemeth LeIsrael - the Jewish National Fund, on December 28, 1901 in Basle, Switzerland. Charged with the task of fundraising in Jewish

communities for the purpose of purchasing land in Eretz Yisrael, JNF-KKL is the largest owner of land in Israel (12.5% of all land)--second only to the State. Since its creation, JNF has been redeeming the land of Israel and working to help it prosper. This feat could not have been accomplished without Blue Box proceeds, which purchased more than half of the land owned by the KKL-JNF (375,000 acres) prior to the establishment of the State of Israel.

When a bank clerk named Haim Kleinman placed a Blue Box marked "Keren Le'umit" (National Fund) in his office upon the establishment of the JNF and suggested that every Jewish home follow his example, a powerful symbol was born, from an idea well-rooted in Jewish tradition. Professor Zvi Hermann Schapira (right) had unveiled a tin collection box as early as 1884.

The first Blue Boxes were produced in 1904. One of these was placed by Theodor Herzl (left) in his study (and can still be seen in "Herzl's Room" in Jerusalem). ). For dozens of years the pushke, or "Blue Box"-so called because of its blue and white colors-could be found in almost every Jewish home and institution in the Diaspora. These tin collection boxes were not only popular means of fulfilling the Zionist dream of statehood; they also grew

to become a powerful symbol of the shared enterprise by the JNF, the Jewish People, and the State of Israel. More importantly, the Blue Box also became an important educational tool, notably for the youth, in forging a link between the Jewish People and the soil of their homeland. The very act of collecting funds in a special box aroused in Jews everywhere a longing for the tastes and fragrances of Eretz Yisrael and strengthened their yearning for the homeland.

Thirty years after placing the first Blue Box in his office, Kleinman visited pre-state Israel and was gratified to learn that the idea had become a reality. Funds collected in these little Blue Boxes were redeeming the land of Israel. Sadly, he perished in the Holocaust before he was able to make aliyah, but the Blue Box, which he had conceived together with Professor Zvi Hermann Schapira, lives on to this day.

At a festive assembly marking JNF's 80th anniversary in 1981, Israel's fifth president, Mr. Itzhak Navon, issued a call to restore the Blue Boxes to Israel's schools and we responded. Through the Blue Boxes, students continue to learn the meaning of "You shall redeem the land." The Blue Box has also remained a precious symbol in the Diaspora and is still a common sight in most Jewish homes, symbolizing their support for the Zionist enterprise.

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